Objective

Flowers bring happiness, we want to share this happiness with consumers. Our goal is to deliver products, in the form of bouquets, that consumers will enjoy.
The wholesale and retail segments are looking for innovation, custom-made goods and more added value to distinguish themselves in the market. At the same time there is an increasing need for more efficiency and shorter lines in the chain from producer to consumer. Floriculture growers want to strengthen their grip on sales and customer loyalty by more explicitly seeking cooperation.

These two trends come together in one single initiative: Gro4u. Ten prominent growers’ associations have combined their strengths under one flag: Colours of Nature, Flower4all, Unicum Freesia, Together2Grow, Van Den Berg RoseS, Arcadia, Zentoo, New Wave Amaryllis, Van Paasen Statice and Leek Tulips. Our cooperation has twelve product types and 49 growers who are all market leaders in their fields. Together we strive to provide consumers with a bouquet they deserve. Each association operates independently, but stands to profit from the economies of scale that result from the collaboration.

Gro4u pursues a clear policy, which includes the following client values:

  • Customer Intimacy
  • Authenticity 
  • Transparency
  • Traceability
  • Environmental awareness
  • Social wellbeing of employees 

Our key activities are: 

  • Production of 850 million stems per year
  • Production of 1 million bouquets per week
  • Design of bouquets 
  • Quality management
  • Category management
  • Trade marketing & Sales